This project was for a D&AD New Blood brief. The brief was to "Explore how Airbnb can creatively empower their existing community to grow this idea of ‘belonging’ out to a new audience; translate this into a campaign."
I wanted to explore meeting new people in new places. I had recently moved to a new city for work and didn't have my old friends around. I wanted to explore ways meeting new people could be made easier. This brief seemed a perfect way to do this. I focused my target audience on solo travellers who are seeking belonging in a new community.
I designed Meet, which is a conceptual feature for the Airbnb app. Meet lets you spontaneously approach and meet up with nearby Airbnb members. The idea is simple four step process. It is quick and accessible to user allowing them to set up meetings on the go.
Client: D&AD New Blood
My Role: Creator
My entry didn’t make the New Blood shortlist but I still see it as a successful project as it allowed me to explore ways to meet new people in a new places. This is something I was struggling with at the time being new to my new location. I would have liked to have spent more time testing the solution to see if it actually worked in practice.