Sporting News is a multi-sport news website. I was tasked with conducting a usability audit of their site and report back the issues within a report.
I conducted a usability audit of their site basing it on user feedback. I analysed the site and reported back issues within a report. The report was well received and Sporting News wanted a quick fix to improve the site usability. My suggested action was to redesign the site navigation. I designed the functionality of the new navigation. I advised on the visual design and development.
The outcome was a new navigation which was full responsive and allowed users to get to section with few click. The new navigation has increased user clicks by 50%, proving it to be a success in driving users to more sections on the site.
Client: Sporting News
My Role: Lead UX Designer
Testing the Existing Site
The existing site was tested on userbrain. We wrote a test and then we used userbrain to recruit users to participate. Users completed the task whilst thinking aloud. This revealed critical usability issue within the site. The video shows a summary of our findings.
The task was kept simple - Imagine you're an NFL fan, and would like to check out the latest scores. How do you think you would find them?
Organise Information Architecture
In a nutshell the research suggested the current navigation made it difficult for users to reach different sections on the site. It was essential the new navigation made it easy to reach different sports, easily access sub sections within a sport and easily access individual pieces of content without losing a sense of position.
Once the navigation was fully developed and live on site another userbrain test was conducted, this time to test the functionality of the new navigation. The same test which used when testing the site was used. This allowed us to see how the new navigation had improved the site. Users found the navigation “pretty straightforward” however other usability issues were raised on other areas of the site. Watch an example userbrain video below.
I was happy with the functionaliy of the navigation and it was rewarding to receive positive feedback from users. I would have liked to have more of a say on the visual styling, with tight time constraint this wasn't possible. I found working with the development team (which were co-located) a frustrating challenge, communicating to them exactly how the navigation should be created. It's fair to say this dramatically improved my communication skills!